I’m willing to bet that you are of one of two minds regarding World of Warcraft: Mists of Pandaria and, more specifically, the Pandaren: you either love them or you hate them. Whichever side of the fence you fall on, however, you’ll surely agree, after seeing the cinematic below, that Blizzard are masters in marketing.
Blizzard have doubtlessly taken a risk with World of Warcraft: Mists of Pandaria, but then perhaps they had to given Cataclysms decline in subscriber numbers.
For my own part in the debate, I have to go with the giant panda. I’ll admit to being a bit biased given that I’ll blatantly vote for anything cute even if it’s sorely out of place, but that notwithstanding, I simply love the way Blizzard have presented this World of Warcraft: Mists of Pandaria cinematic.
Very few promotional videos have better production than this.
For a start, I love the voice actor in this cinematic. His voice is delightfully resonant and truly conjures the image of a wise guru. The footage of the ships (and the sound effects too) are frankly excellent. But it’s not until the middle of the footage that the World of Warcraft: Mists of Pandaria cinematic truly comes into its own.
The shot over Pandaria, with leaves floating softly in the breeze, the delicacy of the Japanese cherry tree, the rising pillars of land crowned in deep green, the temples, the Panderans training as one beside a silent temple. . . there is genuine poetry to this cinematic. I had previously stated that the Tekken Tag Tournament 2 trailer was the best footage shown from Gamecom, but this gives it very serious competition. Namco Bandai showed themselves as master of marketing, and now Blizzard are following suit.
Whether fans end up loving or hating World of Warcraft: Mists of Pandaria we’ll have to wait to see, what is clear for all to see is that this cinematic is absolutely stunning. As a product in its own right, I have to give this cinematic a 5 star review. Hopefully the game will follow in this fine form.